Case studyProduct launch

Launching a desktop AI assistant for Mac

Cursorling is an AI assistant that sees your screen. Hold two keys and ask out loud: it points at the right button, draws the steps or sends a helper to do the task. We run its launch and growth.

Client: Cursorling
Market: Global
Timeline: Ongoing
Website: cursorling.si

Strategy
Website
Paid ads
Content
Automation

Cursorling is a NAVIGATE partner company. We run its growth as part of the team.

Cursorling homepage: A little buddy that sees your screen

The challenge

A new kind of product has to be seen to be understood. Cursorling needed to explain an on-screen assistant in seconds and get people to download a Mac app.

What we ran

Positioning around one idea: AI next to your cursor, not in a chat box
Launch website with a one-minute demo video and real use cases
Short-form video and ads showing the assistant working in everyday apps
Download and Windows waitlist flows with automated follow-up

The outcome

Cursorling now gets new downloads and waitlist sign-ups every day.

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